乘風遊——無痛社會主義

劉創楚

當今西方自由派和傳統社會主義者有一共通點：他們都緊窮人的福利。為此，他們的命運也相同，他們的事業終因條件之缺失而功敗垂成，不過他們的事功和下場則極不一樣。

中共於一九五八年推出「窮人版的社會主義」：由該年秋天席捲全國的大躍進到文革十年，先後推出大鑊飯、免費醫療和教育，以及人民生活全面承包的福利。可惜內地這陣「共產風」只颳起幾個月就無以為繼，因為此時的中國仍是全球一百多個國家中最窮的幾個之一，怎麼搜刮也只能提供幾個月的社會福利。但相繼出現的是三年飢荒的大慘劇，社會主義為中國帶來的是人類史上僅見的大災難。

北歐版的社會主義則具備物質基礎：首先當然是國家經濟已經發達；其次是人民肯忍受極高稅率。長期而言，高度發展和高稅率有內在矛盾，即過高邊際稅率會挫傷經濟發展的動機，正當十多年前此矛盾逐漸明顯之際，南歐出現「無痛社會主義」：新加入共同市場的國家趁歐羅問世良機大舉借債，大灑金錢推行福利政策。由於這些國家經濟底子薄，舉債派福利行了數年就原形畢露，無痛期非常短暫，過去五年已在「還債」，而且痛苦期很可能要長好多倍。

目前全世界只剩下美國有能力實行「無痛社會主義」：最近四年，它的聯邦政府每年收入兩萬多億美元，而支出三萬多億美元（七成支出是社會福利），已經十六萬億美元的國債，每年增長超過一萬億美元。美國的當權自由派仍相信美元和國債有人要，無痛的社會主義政策仍可以行下去。未來如何無人能夠預知，但結果出現他們任期已屆。

How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less

How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less [Screencast]

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The easiest way to build a platform in today’s world is to start a blog. While you can do this with free hosted options like WordPress.com, TypePad.com, and Blogger.com, you will get the most control by using self-hosted WordPress. This is what most serious bloggers use. It is what I use here at MichaelHyatt.com.

However, this is where many people get stuck. They assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not.

(By the way, if you are not sure about the difference between hosted and self-hosted WordPress, check out this helpful infographic.)

In the video above, I show you how to setup your blog in twenty minutes or less. As a bonus, I explain to you how to write and publish your first blog post. If you don’t need this information yourself, perhaps you know someone who does. Please pass along the link to this post.

The good news is that you won’t need any technical expertise to setup your blog. I will keep the tutorial simple and walk you through the process, once step at a time.

If you prefer to read about the process rather than watch a video, you can do that too. I have written down all the steps here. This will also save you the trouble of taking notes as you watch the video.

Please understand: you can get everything you need just by watching the video above. The written material below is optional.

You can launch your blog by following these seven steps:

1. Gather your resources. To set up a self-hosted WordPress blog, you will need:
   • A domain name
   • A credit card
   • 20 minutes (give or take)
   It’s easier if you haven’t already registered your domain. It’s also cheaper. I will show you how to get one for free, using the service I recommend in Step #2.
   However, if you have already registered your domain, no sweat. You will simply need to add an additional step. I will explain the process at the end of this post.
2. Set up a hosting account. This is where your blog will “live.” This is a server in the cloud (i.e., a remote computer), where you will rent space to install the WordPress software and manage your blog. It’s far easier than it sounds. Stay with me.
   There are a hundreds of hosting services available—perhaps thousands. However, based on my experience and research, I recommend BlueHost. I believe it is the best option for most people for the following seven reasons:
   • Reason #1: Support. BlueHost has great 24–7 support via phone, e-mail, or chat. I have personally used it a few times and found the support staff to be courteous, professional, and helpful.
   • Reason #2: Reliability. BlueHost is super reliable. It boasts an uptime average of 99.9%. That’s about as good as it gets.
   • Reason #3: Ease of Use. BlueHost is super easy-to-use (as you can witness in the above video). In fact, shockingly so. They have worked hard to make it simple for non-geeks.
   • Reason #4: WordPress. Interestingly, WordPress itself only officially recommends three hosting services. BlueHost is number one. It hosts over 850,000 WordPress blogs.
   • Reason #5: No Limits. BlueHost offers unlimited disk space, unlimited bandwidth, unlimited domains (i.e., you can host multiple blogs or sites on one account), and unlimited e-mail accounts.
   • Reason #6: Affordability. BlueHost is inexpensive—about $4.95 to $6.95 a month, depending on which plan you select. The longer you are willing to commit, the cheaper it is.
     Note: BlueHost is now offering a special for my readers for $3.95 a month. This is honestly a steal. Get it while you can. But be sure to use one of the links in this post to get this special offer.
   • Reason #7: Values. In its Terms of Service (see Section 10.03, BlueHost prohibits pornography, nudity, and other adult content. It strictly enforces this standard and deletes sites that violate it. Personally, I don’t want my blog sitting on the same server as some pornographer. If you feel the same way, you may be surprised to know that almost all of the most popular hosting services allow pornography on their servers.
   Note: I am a BlueHost affiliate, which means the company pays me a commission every time someone signs up via one of my links. But this didn’t influence my recommendation, because all hosting services have similar programs. I recommend BlueHost because I honestly believe they offer the best hosting available.
   You should also know that I do not use BlueHost for MichaelHyatt.com. My site is too big and complicated. It requires a dedicated server with a mirrored backup. However, I have my other sites on BlueHost, as do several of my family members and friends. BlueHost specializes in shared servers and it is the right choice for 95% of bloggers.
   By the way, BlueHost offers a thirty-day, money back guarantee, which is written into their Terms of Service. I have personally tested this and got my money back within a few hours. So there’s really no risk on your part.
   Okay, so if you are still with me, go to the BlueHost home page. Click on the Sign Up Now button.
   Now you need to decide whether you need a domain name or you already have a domain name. I’m going to assume that you haven’t previously registered a domain, using some other domain registration service (e.g., GoDaddy.com). If you have, I will explain what to do at the end of this post.
   Now enter your domain name in the left-most box, choose the appropriate extension (com, net, biz, whatever) and click on the Nextbutton.
   
   Fill in your account information and then scroll down to select your package. As you can see, the prices range from $4.95 to $6.95 per month. It all depends on the length of your commitment.
   Note: BlueHost is now offering a special for my readers for $3.95 a month. This is honestly a steal. Get it while you can. But be sure to use one of the links in this post to get this special offer.
   Keep in mind, you will be required to pay the annual rate in advance. That’s how BlueHost is able to offer these super low prices. Here’s the math:
   • 12 months at $6.95 per month is $83.40 per year and $83.40 up front.
   • 24 months at $5.95 per month is $71.40 per year and $142.80 up front.
   • 36 months at $4.95 per month is $59.40 per year and $178.20 up front.
   I would not sign up for any of the other services listed on this screen, but that’s up to you. The only one I might consider is “Domain WhoIs Privacy,” especially if your home address and your billing address are the same.
   Now enter your billing information. Confirm that you have read and agree with BlueHost’s Terms of Service, and then click on the Nextbutton. The system will now verify your credit card information.
   BlueHost will next ask you to “Select the Upgrades that Best Suit Your Needs.” I would skip all of these. Click the Complete button at the bottom of the page.
   Now you need to choose a password for your account. Click on theCreate your password link:
   
   Enter a password and an optional PIN number. (Make sure you write these down somewhere.) Click the Submit button. Then you will be asked to login to your domain. Use the password you just selected and click on Login.
   Now BlueHost will take you through “Getting Started.” It will ask you a few questions. This is really just a customer survey. Answer the questions and then click on Submit.
3. Step 3: Install WordPress. Don’t be intimidated by this step—it’s amazingly simple. The process used to be complicated, and you had to be a semi-geek to pull it off. But BlueHost now makes it super-simple. Trust me, anyone can do this.
   You should be looking at your C-Panel (i.e., “Control Panel.”) If you aren’t, click on the button that takes you there. Then close the welcome message by clicking on the link that says, No thanks, I’m fine.
   Scroll down the page to ”Site Builders.” Click on the WordPress logo and wait for the new page to load. At the bottom of that page, click on theInstall button. (If you get lost, watch the video.)
   The WordPress installation screen has four steps:
   • Step 1: Installation Preferences. By default, BlueHost will select the most current, stable version. That’s what you want, so leave it as is. In the field where it says, “Where would you like WordPress installed?” just leave it blank. This is really for more advanced users who want a custom installation.
   • Step 2: Advanced Options. Give your site a new name. Then give yourself a username and password. I would make it something other than “Admin.” Make sure you have selected “Automatically create a new database.”
   • Step 3: Select Plugins and Themes. I would uncheck all of these. You can reselect them later if you need to.
   • Step 4: Read the Legal Information. Check the box that says you have read the terms and conditions of BlueHost’s licensing agreement.
   Now click on the Complete button. BlueHost will tell you it is installing WordPress. (You should see a progress meter.) When it is done, you will get a screen with your Blog URL, Login URL, username, and password. BlueHost will also e-mail this information to you, but I like to have a backup. I would write it down or take a screenshot.
   You’re making great progress! Now things will speed up considerably.
4. Step 4: Load your new blog. Simply click on the blog URL address. Your new blog should load in a new browser tab.
   As you can see, there’s nothing very fancy here. WordPress uses a verygeneric theme by default. But that’s the beauty of WordPress. There arethousands of themes available. I use StandardTheme. Regardless, you can customize your blog to your heart’s content.
5. Step 5: Log into WordPress. While you’re still on your blog’s home page, scroll down to the Login link in the lower right-hand side of the sidebar. Click on the link.
   You should now be looking at your WordPress login page.
   
   Now enter your username and password. (Remember, you wrote these down in Step 3.) You will soon see a welcome screen. For now, clickDismiss.
   You are now looking at the WordPress “Dashboard.” Sometimes, bloggers refer to this as the WordPress back-end. The front-end is what your readers see—your normal blog site. The back-end is what you see—how you control what appears on the front-end.
6. Step 6: Write your first post. Click on the Posts | Add New option in the left-hand side menu. You should now see the New Post screen.
   Enter the title of your post, perhaps something like, “Welcome to My Blog.” (I know, clever, right?)
   Now write your first post in the field directly below the title. Perhaps you could explain why you are starting your blog, the topics you plan to write about, and how often you intend to post.
   Now click the Publish button. This literally publishes your post for the world to see. You can click on the Preview Changes button to see it.
   Congratulations! You have just published your first post on your very own self-hosted WordPress blog.
7. Step 7: Bookmark your blog. You’ll want to come back to your blog on a regular basis, so it’s a good idea to bookmark the two main pages: the front-end and the WordPress back-end.
   In case, you have already closed the page to the back-end, you can re-open it by going to: http://[the name of your blog]/wp-admin.

If you have followed my instructions, you now have your very own self-hosted WordPress blog. Pretty exciting, huh?

If you know someone else who could benefit from this information, please pass along the link to this post. If you would like to embed the screencast in your own blog, please feel free to do so. You can find the video on both Vimeo andYouTube.

Optional: What if you have already registered your domain name on another service?No big deal. The first thing you will need to do is to point your domain name to the BlueHostservers. This will vary depending on where you registered it. BlueHost describes the process here.

For example, at GoDaddy, where I have some domains registered, you log in, then go toDomains | Domain Management screen:

Now click on the domain name you want to point to BlueHost. You should now be looking at the “Domain Details” page. Scroll down to the bottom, left-hand side of the page. You should see a section called “Nameservers”:

Click on Set Nameservers. A new screen should pop-up.

• Enter ns1.bluehost.com in the field for Nameserver 1.
• Enter ns2.bluehost.com in the field for Nameserver 2.

Click OK. That’s it. Now log out. It typically takes 24–48 hours for these changes to take effect. You might get lucky, and it will start working in an hour or two.

Please note: BlueHost or your Registrar (the company from whom you bought your domain) may change their procedures from time to time. If you have any problems, please check with them. I do not provide technical support for this process.

Once you have done this, you can begin the process of setting up your WordPress blog. In Step #2, after you click Sign Up Now, you will need to enter your domain name in the right-most box that says, “I Have a Domain Name.”

Now click the next button. Everything else should be the same. If you get stuck, you may need to wait for the change in your Nameservers to take effect before proceeding. Be patient.

WordPress.com vs. Self-Hosted WordPress – What You Need To Know

April 17, 2012  |  By Tom Ewer
42 Comments

When I was first starting out with WordPress, I was rather confused by the fact that there seemed to be two versions. I had previously built websites from scratch with Notepad and a FTP client, so the world of content management systems was new to me. And before I had even started – before I even had a particularly good understanding of what WordPress actually was – I had to make a choice.

If I am honest with you, I don’t think there is a particularly good comparison piece between WordPress.com and self-hosted WordPress out there. In fact, I don’t think that even WordPress.com does a particularly fair job of comparing the two options (we’ll get into why later). So I thought I would take this opportunity to give you my opinion on the differences between WordPress.com and self-hosted WordPress, so that you can make a more informed decision as to which option to take.

What Is The Difference?

In my opinion, the main issue when deciding whether to choose WordPress.com or self-hosted WordPress is having a true understanding of the structural difference.

The best analogy I can think of to make clear the differences between WordPress.com and self-hosted WordPress is that of computers. Self-hosted WordPress is the equivalent of buying your own PC. It is yours to do with as you wish – you can add components, install software, browse the internet unrestricted – the world is your oyster. Meanwhile, WordPress.com is the equivalent of using a library computer. You’re operating within a controlled environment. You do not have the same freedom as you would have with your own PC.

That, in a nutshell, is the main difference. WordPress.com is restricted – self-hosted WordPress is not.

So Why Bother With WordPress.com?

If you are happy to work within the restrictions, you can have a site up and running at no cost – the same cannot be said for self-hosted WordPress. But that’s not all – WordPress.com offers some additional features that do not come as standard with self-hosted WordPress. For someone who only has a very casual or tentative interest in web publishing, WordPress is a great starting ground. Sign up, log in, and get posting.

But in this author’s humble opinion, WordPress.com is not a viable long-term solution for most people looking to take anything more than a casual interest in blogging.

Pros and Cons

At this stage it would be pertinent to take a closer look at how WordPress.com and self-hosted WordPress differ. First of all, it is important to note that on a macro level, they are one and the same. They are based upon the same piece of software. But whilst self-hosted WordPress just hands over the keys and lets you drive, WordPress.com packages the software up in a somewhat restrictive way, then gives you control of what is left.

Here is a rundown of what WordPress.com has to offer over self-hosted WordPress, straight out of the box:

• Free hosting (up to 3gb)
• Automatic backups
• Automatic upgrades

And here are some of the restrictions of the WordPress.com platform:

• No custom themes or plugins
• No PHP/CSS customization
• Monetization (through advertising, affiliate links, etc) is not allowed
• WordPress.com will run their own advertising on your site
• No custom analytics

Here is a rundown of what self-hosted WordPress has to offer over WordPress.com:

• Unrestricted theme and plugin uploads
• Complete control over your site

And the downsides of self-hosted WordPress:

• You will need to pay for a domain and hosting

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Myths Dispelled

There seem to be certain false preconceptions about both WordPress.com and self-hosted WordPress, and I would like to take this opportunity to dispel them.

1. WordPress.com is a Charity

WordPress.com is a commercial enterprise like any other. They offer a free service in the hope that you will eventually pay for premium features.

You could spend $17 on domain mapping, $20 on extra hosting, $30 on basic design customization, and $30 to remove advertisements. Before you know it you’ve forked out close to $100, and you’ve just done a bad job of emulating a self-hosted WordPress installation that would have cost you about $70 (for a year).

2. Using Self-Hosted WordPress Requires Mad Skills

You do not need to be a technical genius to use self-hosted WordPress. Here’s what the two interfaces look like:

WordPress.com

Self-hosted WordPress

In what way is self-hosted WordPress supposed to be more complicated?

The fact is, it is barely any more difficult to set up a self-hosted WordPress site than it is one on WordPress.com. Buy a domain and hosting, install WordPress with the one click install process found on any reputable hosting provider. A quick search on Google will tell you everything you need to know. Yes, one could argue that WordPress.com is more straightforward for the completely uninitiated, but the gap is not nearly as wide as some make it out to be.

My favorite way of proving the simplicity of getting started with self-hosted WordPress is this four minute video from Pat Flynn of Smart Passive Income. It takes him a total of four minutes to purchase a domain and hosting, install WordPress, and write a post.

3. Self-Hosted WordPress Costs Money

Self-hosted WordPress is open source and completely free. It is the domain name and hosting that costs you money. That’s $10 for the domain for a year from GoDaddy or NameCheap, and $5 per month for hosting from BlueHost or HostGator. So an outlay of around $70 for a year. Even if blogging is just a hobby, that’s the cheapest damn hobby I can think of.

Which Is For You?

I am clearly an exponent of self-hosted WordPress, but that does not mean I have anything against WordPress.com. I just feel that there is a far better solution for the vast majority of people.

And of course, we are huge fans of custom themes and plugins here at WPMU.org – which are not allowed by WordPress.com. If you are new to the world of WordPress, you probably do not yet understand the sheer scope of what you would be missing out on by going with WordPress.com.

But ultimately it is up to you. If you want a simple, free and limited service to build your own basic blog, WordPress.com is arguably the best service of its type. You get free hosting, free backups, and a user-friendly interface with which you can start blogging in minutes. But if you want to unleash the full power of WordPress, there really is only one option.

Creative Commons image courtesy of TheBusyBrain

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Author: Tom Ewer

Tom is the founder of Leaving Work Behind, a blog for anyone interested in online business and/or self-employment. Get in touch via Twitter or check out his Facebook page.

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